WHY THE CENTURY 21® SYSTEM?
It’s our mission to deliver best-in-class brokerage services to buyers and sellers worldwide. According to the research, we’re doing just that.
CUSTOMER SATISFACTION
For three years running, we ranked “Highest Overall Satisfaction for First-Time Home Sellers, First-Time Home Buyers, Repeat Home Sellers, and Repeat Home Buyers (Tied in 2016) among National Full Service Real Estate Firms” in the J.D. Power 2016 Home Buyer/Seller Satisfaction Study1.
RECOGNITION
The CENTURY 21® System is comprised of 6,950 franchised broker offices, 106,000 affiliated sales associates, and a presence in over 76 countries, making us one of the most well-known names in real estate.
In fact, among consumers presented with a list of competitors, the CENTURY 21 brand was identified as having “the most recognized name in real estate,” according to a 2016 Millward Brown customer survey.2
DIGITAL DISTINCTION
As you know, 95% of buyers search for homes online3 , and what they find there determines their next move. Century21Prestige.co.id, designed and built with exceptional user experience in mind.
And that’s just one of the lead-generating benefits that comes with the CENTURY 21 System. If you are interested in affiliating with a local independently owned and operated franchised office, get ready to benefit from global brand awareness, powerful promotional tools, and a world-class support team. Because the CENTURY 21 brand has the power to give you the edge wherever your business calls home.
1 The CENTURY 21® brand received the highest numerical score among 5 real estate companies for first-time home buyers and sellers, and repeat home buyers and sellers (in a tie for repeat home buyer) in the J.D. Power 2014 – 2016 Home Buyer/Seller Satisfaction Study. 2016 study based on 1,453 total responses, measuring the perceptions and experiences of customers who bought and/or sold a home between March 2015 and April 2016, surveyed February – April 2016. Your experiences may vary. Visit jdpower.com
2Study Source: 2016 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on consumers aware of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Millward Brown, a leading global market research organization, from May 4 – May 25, 2016.
3Source: National Association of REALTORS® 2016 Profile of Home Buyers and Sellers
The Relentless
Since 1972, the CENTURY 21® brand has been changing the real estate game by offering independent brokers, entrepreneurs and affiliated agents the ability to achieve extraordinary results in an increasingly competitive market. But a lot has changed since then. Many have copied the CENTURY 21 approach, and over time we have seen a ‘sea of sameness.’
With more brand awareness* than any real estate brand, Century 21 Real Estate is poised to change the game once again. To do this, we are reinventing what the CENTURY 21 brand means in the hearts and minds of those who are buying, selling and working in real estate today.
This starts with our new mission – to defy mediocrity and deliver extraordinary experiences – and comes to life in our identity as a brand and the services we develop for our system members.
Iconic Brand Reimagined
Our new approach led us to create a new brand identity for the CENTURY 21® brand – a stylish, sleek and sophisticated makeover designed to catapult us into the next century. With a refreshed color palette that stays true to our iconic gold and black scheme, the new identity is more modern and distinctive than ever.
The new C21® Seal allows us to project a modern view as well as be more relevant to those buying apartments, commercial properties and more.
Ultimately, we believe this new identity delivers an enormous amount of value to our members – helping our affiliated brokers and agents to stand out and attract more prospects than ever before.
The CENTURY 21 System currently has over 8,000 independently owned and operated franchise brokers across 80 countries and territories who have started this movement.
Further inquiries:
International Headquarters
175 Park Avenue
Madison, New Jersey 07940
(877) 221.2765
*Study Source: 2017 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years).
Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on consumers aware of brand in question. The study was conducted by Millward Brown, a leading global market research organization, from April 12-26, 2017.